MARKETING

Located in Cape Town, the tourism capital of South Africa, Mystique Hospitality Solutions can create and drive both your marketing and public relations campaigns.

There are more tour operators / agents based in the greater Cape Town area than anywhere else in South Africa, and we can introduce your property to them all! This, coupled with strong international databases (that are updated daily), creates a fantastic start to a great marketing campaign.

Cyber-marketing is key in our ever-evolving technological world, and MHS keeps up with the latest trends, newsletter creation and social media platforms, in order to keep your business current and relevant!

We are constantly aware that marketing budgets are often swindling and we firmly believe in the power of collaborative marketing, grouping together like-minded properties that can capitalize on each other’s strengths and share costs of collective marketing through newsletters, trade shows, road shows, etc.

Some of the marketing services we offer are:

  • Develop annual marketing strategies and plans
  • e-Newsletters / e-Newsflashes
    • Use our 2000 strong international trade database
    • In house creation, design and distribution
  • Social media
  • Collateral – creation, design and distribution as necessary, including, but not limited to:
    • Brochures
    • Flyers
    • Posters
    • Pamphlets
    • Business cards
    • DVD’s / Thumb drives
  • Photo Library management
  • Trade liaison and marketing communication
    • Contracts / commissions
    • Website listings
    • Site visits and educationals
  • Public Relations & Advertising
    • All pertinent opportunities passed on
    • More focus on editorial opportunities, if tight advertising budget
    • Use our 300 strong international tourism press database
  • Promotional assistance
    • Rates, specials and promotions
    • Award applications
    • Packages and itineraries with complementary properties
      • Negotiation
      • Calculation
      • Design
      • Distribution
    • Events / launches and competitions
    • Loyalty programs for return guests
  • Representation
    • Trade Shows
      • Diary control (meeting arrangements)
      • Follow up emails
    • Road Shows
      • National and international
    • Product introduction to trade
      • Presentations
      • Training